Art Direction & design
We wanted to push Biotherm beyond their comfort zone, challenging them to take a bold stand that resonated with a younger audience. Their existing messaging felt safe and familiar, but to successfully introduce their new body lotion to millennials and Gen Z consumers, they needed a fresh, daring approach. The goal was to create a campaign that not only spoke directly to younger skin care enthusiasts but also reflected their values and lifestyle, encouraging Biotherm to embrace a more dynamic and youthful identity.