SEB’s commitment to art goes beyond collecting — it’s a celebration of passion, vision, and bold thinking. I was tasked with creating a film that captured this spirit, using the bank’s vast Nordic art collection as both setting and inspiration.

The concept: position SEB as the bank for those who follow their passion — whether artists, entrepreneurs, or innovators. We brought this to life through a poetic film blending dance, music, and spoken word. A dancer guides us through SEB’s collection, with a voiceover narrating a tribute to creative drive.

More than a showcase of art — this was about expressing SEB’s identity through art itself.