One big part of my job at the moment is to update and transform SEB's visual world into something that feels modern and carries a warmer disposition. This process requires continuous attention and thoughtful adjustments. My role as an Art Director encompasses every stage, from the initial conceptual ideation to the creation of the finished image. By carefully balancing contemporary design trends with a welcoming aesthetic, I aim to reflect SEB’s evolving identity while maintaining clarity and professionalism throughout all visual communications.